Final answer:
Online B2C e-commerce has grown partly because it allows customers to design customized products, contrasting with the standardized, mass-produced goods typically found in physical retail stores. The development of the internet and global communications has facilitated this aspect of consumer choice and customization.
Step-by-step explanation:
One reason for the growth in business-to-consumer (B2C) e-commerce is that online shoppers have the ability to design a customized product. This customization is a significant advancement over traditional retail, which relied heavily on mass-produced goods. With the advent of technology and globalization, consumers can now request specific features, tailor products to their personal preferences and needs, and interact with sellers from anywhere in the world to create a unique shopping experience that caters to individual tastes.
The flexibility to customize items is one of the attractive features of B2C e-commerce platforms, setting them apart from brick-and-mortar stores that generally carry standard, mass-produced products. The advent of the internet and improvements in communication technologies have broadened the reach of businesses, enabling them to offer a wide variety of goods and services to consumers worldwide. This has increased competition among retailers and brought about a host of benefits for the consumer, including the ability to create personalized products.