Question

Which of the following is a benefit of direct and digital marketing for​ buyers?

A. It is a speedy alternative to reach markets.
B. It is​ convenient, easy, and private.
C. It is efficient.
D. It can target individual consumers.
E. It is low cost

Answer 1

Direct and digital marketing offers convenience, ease, and privacy for buyers, exemplified by the e-book market where consumers can quickly and privately obtain books. Publishers save on traditional costs, while authors could sell directly to online platforms. Therefore the correct answer is B)it is convenient, easy, and private

Step-by-step explanation:

One benefit of direct and digital marketing for buyers is that it is convenient, easy, and private. For instance, with the rise of e-books, readers can purchase and download books instantly, often at a lower cost than physical copies. This eliminates the need for shipping and handling, provides immediate access to the product, and allows consumers to make purchases in the privacy of their own homes.

Publishers also benefit from the digital market, as they no longer incur the expense of printing, shipping, warehousing, and dealing with returns. Meanwhile, the possibility exists for authors to bypass traditional publishing methods altogether, selling their works directly to distributors like Amazon, which could potentially lead to the obsolescence of both bookstores and publishers.