Final answer:
A benefit of online marketing surveys is the ability to quickly develop a database with numerous responses. Researchers prefer online surveys for their speed and extensive reach despite potential challenges in verifying respondent authenticity.
Step-by-step explanation:
A benefit of online marketing surveys is that researchers can develop a database quickly with many responses. Surveys can be carried out using various methods such as face-to-face, telephone, mail-in, or online. Each of these methods has its own set of advantages and limitations based on the research objectives.
One of the significant advantages of online surveys is the rapid development of a database with a large number of responses. This method facilitates easy and quick data collection from a vast audience, which is particularly beneficial when the research requires a wide geographic reach or targets younger demographics. Companies often face challenges such as ensuring that one person with multiple email accounts does not respond several times or verifying the demographics of respondents. However, despite these challenges, the relevance of online surveys has increased with technological advancements and the need to gather quick feedback.
Other methods, like face-to-face and telephone surveys, have their own merits, such as in-depth data collection and higher response accuracy, but they are more time-consuming and expensive compared to online surveys.