Final answer:
Facial recognition software is used in marketing research to identify individual preferences and capture eye movement, providing valuable insights for marketers.
Correct option is B) Identify individual preferences
Step-by-step explanation:
Facial recognition software is used in marketing research to identify individual preferences. By analyzing facial expressions and reactions, it can help marketers understand how consumers react to different products, advertisements, or experiences. For example, it can determine whether a person is smiling or frowning while viewing an advertisement, indicating their level of interest or engagement.
Additionally, facial recognition software can be used to capture eye movement. This can provide valuable insights into where a person is looking, what catches their attention, and how their attention shifts over time. For instance, marketers can use this information to optimize store layouts or website designs to attract and retain customers.
Overall, facial recognition software enables marketers to gather data on consumer preferences and behaviors, helping them make informed decisions about product development, advertising strategies, and customer engagement.