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Which of the following questions should be considered by managers before beginning a marketing project

A) What is the latest technological trend
B) Who are the competitors in the market
C) How many products are currently in stock
D) What is the weather forecast for the upcoming month

1 Answer

2 votes

Final answer:

Before starting a marketing project, managers should consider questions related to product selection, production process, output, pricing, and labor.

Step-by-step explanation:

The questions that managers should consider before beginning a marketing project include:

  1. What product or products should the firm produce?
  2. How should the firm produce the products (i.e., what production process should the firm use)?
  3. How much output should the firm produce?
  4. What price should the firm charge for its products?
  5. How much labor should the firm employ?

These questions help managers define the market structure for the product(s) in question, evaluate production and cost conditions, and make informed decisions about the firm's marketing strategy.

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