Question

In sentiment mining, companies gather comments from consumers on social media for what purpose

A) Identifying influencers
B) Enhancing brand reputation
C) Targeting advertising
D) All of the above

Answer 1

In sentiment mining, companies gather consumer comments from social media to identify influencers, enhance brand reputation, and target advertising, which encompasses all of the options given in the answer choices.

Step-by-step explanation:

In sentiment mining, companies analyze comments from consumers on social media to achieve multiple objectives. These include identifying influencers who can be vital in marketing campaigns, enhancing brand reputation by understanding and addressing consumer perceptions, and targeting advertising more effectively to reach desired audiences based on their interests and behaviors. Therefore, the correct answer to the question is D) All of the above.

Public opinion serves various functions, such as allowing elected officials to understand what the public wants (public opinion enables) and contributing to the goals of U.S. foreign policy by keeping the country safe, securing access to foreign markets, and protecting human rights.

Additionally, multiple types of public opinion, such as majority opinion, elite opinion, and issue publics, exist and can influence different sectors of society.