83.9k views
5 votes
What is the purpose of a SWOT analysis during an internal environment investigation?

A. Identify external opportunities
B. Evaluate internal strengths and weaknesses
C. Analyze market trends
D. Assess customer satisfaction

User Rgettman
by
7.1k points

1 Answer

4 votes

Final answer:

The purpose of a SWOT analysis during an internal environment investigation is to evaluate internal strengths and weaknesses. It utilizes information gathering, expert insights, and root cause analysis to assess internal capabilities and areas for improvement.

Step-by-step explanation:

The purpose of a SWOT analysis during an internal environment investigation is to B. Evaluate internal strengths and weaknesses. This analytical tool is designed to help organizations assess their internal capabilities (strengths and weaknesses) as well as their external environments (opportunities and threats). One component of a SWOT analysis is to examine the internal environment to determine what the organization does well and where it can improve. Processes such as gathering information from customers and other stakeholders, finding expert information (either in person or through books or other sources), and doing a root cause analysis to identify what the real problem is, are all essential steps in conducting a thorough SWOT analysis.

User Knoxgon
by
7.6k points