Question

Which form of marketing communication involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer​ relationships?

A. Direct and digital
B. Public relations
C. Sales promotions
D. Personal selling
E. Advertising

Answer 1

Direct and digital marketing engages with individual consumers to get immediate responses and build lasting relationships through personalized online communications.

Step-by-step explanation:

The form of marketing communication that involves engaging directly with carefully targeted individual consumers and customer communities to obtain an immediate response and build lasting customer​ relationships is Direct and digital marketing. This type of marketing uses a variety of channels, such as personal email campaigns, social media interactions, and other online communications, to reach customers on a personal level. Due to its targeted nature, direct and digital marketing often result in immediate responses and help in developing a stronger bond with the consumer, which is critical for long-term relationship building.