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Which form of direct and digital marketing do companies use to stimulate immediate​ buying, make shopping​easier, enrich the brand​ experience, or all of​ these?

A. Mobile marketing
B. Online marketing
C. E-mail
D. Social media marketing
E. Websites

1 Answer

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Final answer:

Companies leverage various forms of direct and digital marketing such as mobile marketing, online marketing, email marketing, social media marketing, and websites to achieve objectives like stimulating purchases, simplifying shopping, and enhancing brand experience.

Step-by-step explanation:

Companies use different forms of direct and digital marketing to achieve a variety of objectives such as stimulating immediate buying, making shopping easier, and enriching the brand experience. The forms mentioned can include:

  • Mobile marketing (A), which caters to consumers using smartphones and tablets, providing timely and location-sensitive personalized information that promotes products, services, and ideas.
  • Online marketing (B), which encompasses various strategies like search engine marketing, display advertising, and affiliate marketing, used to target consumers via the internet.
  • Email marketing (C), which involves sending tailored messages directly to a user's inbox often with the aim of building relationships and encouraging repeat business.

All these forms of marketing are leveraged to meet the companies' objectives, depending on their specific goals and target audiences. With the rise of new media, these digital channels have become crucial tools in today marketing strategies.

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