Final answer:
The true statements related to traditional direct marketing forms are that outbound and inbound telemarketing are used by marketers, and that direct-mail marketing can be personalized. While online catalogs are common, printed catalogs still exist, and kiosks can indeed be used for ordering merchandise.
Step-by-step explanation:
The question pertains to the true statements regarding traditional direct marketing forms. Analyzing the given options:
- Statement A suggests that printed catalogs have been replaced by online catalogs. This is partially true as while online catalogs are prevalent, printed catalogs have not been completely replaced and are still in use today.
- Statement B mentions that kiosk marketing provides information but asserts that kiosks cannot be used for ordering merchandise, which is not true. Modern kiosks often allow for both providing information and placing orders.
- For Statement C, it is incorrect that direct-mail marketing cannot be personalized; in fact, it is highly customizable and often targeted based on consumer data.
- Statement D is true as marketers do engage in both outbound and inbound telemarketing to reach customers.
- Finally, Statement E claims that direct-mail marketing is rarely used today, which is inaccurate. Despite the rise of email marketing, direct mail is still utilized effectively in many marketing strategies.
Therefore, the true statements regarding traditional direct marketing forms are those that acknowledge the ongoing use of both traditional and modern methods in tandem, such as outbound and inbound telemarketing, and the customization possibilities in direct-mail marketing.