Question

You can use keyword match types with campaigns that show ads on the Search Network or both the Search and Display Networks combined. On the Display Network, keywords are treated as _________ _______:

a. Exact matches
b. Broad matches
c. Display targets
d. Negative matches

Answer 1

Keywords on the Display Network are treated as display targets.

Step-by-step explanation:

On the Display Network, keywords are treated as display targets. This means that advertisers can choose specific websites, apps, or placements where they want their ads to appear, rather than relying on keyword matching like on the Search Network.