Final Answer:
Each match type will trigger your ad to show for a customer's search in different ways. The match types include a) Broad match, b) Exact match, c) Phrase match, and d) Negative match.
Step-by-step explanation:
Understanding the different match types is crucial in optimizing the performance of online advertisements.
Broad match allows ads to appear for a wide range of search queries, including variations and synonyms, providing maximum reach but potentially resulting in less targeted traffic.
Exact match ensures ads only appear for the exact search terms specified, offering high precision and relevance.
Phrase match displays ads for search queries that include the specified keywords in the exact order, allowing for more flexibility than exact match.
Negative match prevents ads from appearing when certain specified keywords are present in a user's search, helping to exclude irrelevant traffic.
Advertisers use a combination of these match types to balance reach and specificity based on their campaign goals.
Option A/B/C/D is the answer.