Final answer:
Broad match and exact match are keyword matching options utilized in digital advertising that help determine ad reach and relevance. In election campaigns, knowledge of demographics assists in choosing suitable media channels and shaping campaign messaging. Demographics are crucial in targeting specific voter groups and gauging their opinions through polling. The correct option is a) Demographic targeting
Step-by-step explanation:
The terms mentioned in the question, such as broad match and exact match, concern keyword matching options used in digital advertising which is part of a broader marketing strategy. These tactics enable advertisers to control how closely the search query must match their keywords to show their ads to users.
A broad match will display the ad to a wide audience, even if the search terms are not an exact match, thus increasing the reach but potentially decreasing the relevance. Conversely, an exact match targets ads at users who search for the specific keywords or very close variations, ensuring higher relevance but limiting the audience.
In the context of an election campaign, knowledge of demographics is crucial. Campaign managers and media strategists utilize demographics not only for tailoring messages specifically to the audience's characteristics such as age, gender, and socioeconomic status but also for choosing appropriate media channels that are more likely to reach and engage the target audience effectively.
Importance of Demographics in Campaign Strategies
For example, a demographic consisting of older voters may be more effectively targeted through traditional media such as newspapers, television, and radio, whereas younger demographics might be more responsive to digital campaigns, including social media and targeted online ads.
Demographics also play a key role in polling and determining voter opinions on various issues, helping to shape a campaign's messaging and overall strategy, including choosing whether to use negative campaign strategies.
The correct option is a) Demographic targeting