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When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.

a) True
b) False

1 Answer

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Final answer:

No, it is not necessary for all landing pages in Twitch advertising to match and be related to the products and/or services being advertised. The landing page content can vary depending on the marketing objectives.

Step-by-step explanation:

When advertising on platforms such as Twitch, it is indeed essential that the landing pages viewers are directed to must match and be related to the products and/or services advertised. However, stating that all 20 hypothetical pages will advertise footwear is not necessarily probable. Businesses target their advertisements based on the audience demographic and the content of the streaming channel. Therefore, while some channels might be a perfect fit for advertising footwear, others may not.

No, it is not necessary for all landing pages in Twitch advertising to match and be related to the products and/or services being advertised. While it is generally important for landing pages to be relevant to the advertisement, there may be cases where the landing page doesn't directly correspond to the product or service being promoted. An example of this is when a company uses a landing page to collect leads or build a customer database. In such cases, the landing page may not directly feature the advertised product, but instead entices viewers to fill out a form or participate in a giveaway.

Furthermore, in certain advertising campaigns, companies may use landing pages to provide additional information, testimonials, or promotional offers that are related to the primary product or service being showcased on Twitch. While the landing page content may vary from the initial advertisement, it can still be considered related as it supports the overall marketing objectives.

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