Question

Marie visited an office building and went door to door to hand out business cards and sell office products. Marie was making ____.

a) Cold calls
b) Direct marketing
c) Telemarketing
d) Online sales

Answer 1

Marie's activity of going door to door to hand out business cards and sell office products is an example of direct marketing.

Step-by-step explanation:

Marie's activity of visiting an office building and going door to door to hand out business cards and sell office products can be classified as direct marketing. Direct marketing is a form of advertising where companies communicate directly with their customers to promote their products or services.

Examples of direct marketing include distributing business cards, sending personalized mailers, or making face-to-face sales pitches. With direct marketing, the goal is to establish a direct connection with potential customers, allowing for a more personal and targeted approach.

This type of marketing approach differs from telemarketing where sales or services are offered over the phone, and online sales where products are sold through e-commerce platforms.

Key Takeaways:

• Marie's activity of visiting an office building and selling office products is an example of direct marketing.
• Direct marketing involves communicating directly with potential customers to promote products or services.
• Telemarketing and online sales are forms of marketing that differ from direct marketing.