Final answer:
Direct-mail advertising has disadvantages such as lack of selectivity, poor response rates, and negative image. However, there are also advantages to it such as high selectivity, excellent response rates, and positive image.
Step-by-step explanation:
The disadvantages of direct-mail advertising include lack of selectivity, poor response rates, and negative image. Direct-mail advertising involves sending promotional material directly to individuals' mailboxes without targeting specific demographics or interests. This lack of selectivity can result in low response rates, as many people may simply discard or ignore the mailers.
In addition, direct-mail advertising may have a negative image among consumers. Many people view it as intrusive or spam-like, and this can harm the reputation and perceived credibility of the company or brand.
It is important to note, however, that there are also advantages to direct-mail advertising, such as high selectivity, excellent response rates, and positive image, depending on the specific campaign and target audience.