Final answer:
Edwin and Faeh's approach of tailoring their clothing lines to European tastes is an example of the integrative-responsiveness framework. They focus on local responsiveness to align with European cultural preferences, also considering the global trend towards sustainability and ethical practices in the fashion industry.
Step-by-step explanation:
The approach taken by Edwin and Faeh in tailoring their clothing lines to appeal to European tastes can be understood within the integrative-responsiveness framework adopted by international businesses. This framework weighs an organization's efforts to integrate and be responsive to local preferences and practices against its global integration. Edwin and Faeh's strategy aligns with a consumer-centric approach, where they have tailored their product offerings to align with the local cultural preferences and buying habits within the European market. This local responsiveness is crucial for global brands seeking to establish a strong presence in diverse markets.
Cultural integration in fashion not only involves regional preferences but also encompasses practices that resonate with consumer values, such as sustainability and ethical labor practices. Consumers are showing a growing interest in sustainability, demanding accountability from the brands they support. Fashion brands are responding to this shift in purchasing behavior by aligning sustainability with luxury, as seen in the case of Inditex's commitment to using sustainable or recycled materials.