Final answer:
Visual communication design relies on symbols, such as logos, to convey specific messages. The design process involves elements that create a layout aimed at a particular audience, and unlike fine art, graphic design's success depends on its clarity of message.
Step-by-step explanation:
The essence of visual communication design is the use of symbols to communicate information and ideas. Graphic designers often create logos, which are symbols representing the corporate identity of a company. These logos must be easily identifiable and unique, reflecting the character of the company they represent. The design process incorporates various elements like color, scale, balance, and unity to create a layout that conveys a specific message to a targeted audience. Unlike fine art, where interpretation is subjective, graphic design aims to deliver a very specific message.Critical understanding of visual information involves recognizing that unlike words, which are read sequentially, images present information simultaneously, allowing viewers to interpret meaning at a glance or delve deeper into the nuanced meanings. With the rise of television and print advertising, graphic images and brand logos have become ubiquitous, reinforcing the importance of visual communication in our daily lives.