Question

Which targeting option should you choose for growing loyalty?

a) In-market audiences
b) Affinity audiences
c) Remarketing
d) Custom intent audiences

Answer 1

To grow loyalty, the targeting option you should choose is Remarketing. Remarketing allows you to target people who have already interacted with your brand, such as visiting your website or engaging with your previous ads. It is effective because it focuses on individuals who have already shown interest in your brand.

Step-by-step explanation:

To grow loyalty, the targeting option you should choose is Remarketing. Remarketing allows you to target people who have already interacted with your brand, such as visiting your website or engaging with your previous ads. By retargeting these individuals, you can reinforce your message and encourage them to become loyal customers.

For example, suppose a clothing retailer wants to grow loyalty among previous website visitors. They can use remarketing to show targeted ads to those visitors, reminding them of the brand and encouraging them to make a repeat purchase.

Remarketing is effective because it focuses on individuals who have already shown interest in your brand, increasing the likelihood of cultivating loyalty and repeat business.