Final answer:
To drive sales for a latest product using a Display campaign, the best targeting option is In-market audiences, as they consist of consumers actively looking to purchase, making them more likely to convert into sales. The correct answer is c) In-market audiences.
Step-by-step explanation:
If the goal for your Display campaign is to drive sales of your latest product, the most suitable targeting option would be c) In-market audiences.
This option targets consumers who are currently researching and considering purchasing a product or service similar to yours, thus they are further along in the buying cycle and more likely to convert into sales compared to other targeting options.
Affinity audiences may help in building brand awareness but are not as effective in driving immediate sales, as they represent users with a longer-term interest in a topic.
Custom intent audiences and demographic targeting can also be valuable, depending on the details of your campaign and the specificity of your product audience.