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Which of the following analytic methods is used to analyze the data collected using a conjoint analysis?

a) T-test
b) Optimization
c) Linear programming
d) Regression

1 Answer

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Final answer:

Regression analysis is used to analyze data collected using a conjoint analysis.

Step-by-step explanation:

The correct answer is d) Regression.

Conjoint analysis is a statistical technique used to determine how different features of a product or service affect consumer preferences. It involves presenting consumers with various combinations of product attributes and asking them to rank their preferences. The data collected from a conjoint analysis can be analyzed using regression analysis to estimate the importance of each attribute and predict consumer preferences.

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