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Describe how the selling environment has changed, based on the evolution of category management.

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Final answer:

The selling environment has changed significantly with the evolution of category management due to advancements in technology and globalization. The advent of e-commerce platforms and online shopping has increased competition for local retail businesses. Globalization has expanded market reach and provided consumers with more product options.

Step-by-step explanation:

The selling environment has changed significantly with the evolution of category management. Category management is a strategic approach that involves analyzing and managing product categories to maximize sales and profitability. With the advancement of technology and globalization, businesses now have access to a wider customer base and a more competitive market.

Technology has revolutionized the selling environment by enabling online shopping and e-commerce platforms. Consumers can now easily purchase products from anywhere in the world, resulting in increased competition for local retail businesses. Additionally, technology has also provided businesses with data analytics tools, allowing them to better understand consumer behavior and tailor their marketing strategies.

Globalization has also impacted the selling environment by expanding market reach. Through business-to-business websites, buyers and suppliers from different parts of the world can connect and trade. This has widened the range of available products and increased competition among suppliers. Furthermore, globalization has increased consumer access to a variety of products, allowing them to make more informed choices and compare prices.

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