134k views
1 vote
What is the analysis required for the Assortment & shelving tactics?

1 Answer

4 votes

Final answer:

The required analysis for Assortment & Shelving tactics includes using the Huff Model for predicting customer shopping likelihood at a store, based on various factors such as the store's attributes and competition levels. The analysis also includes a market analysis and a detailed design of the physical components.

Step-by-step explanation:

The analysis required for Assortment & shelving tactics involves understanding the attractiveness of a store location and the behavior of potential customers within its vicinity. A significant tool used in this context is the Huff Model, which predicts the likelihood that someone will shop at a store based on its size, offerings, and the presence of competing stores. The formula factors in the distance a customer is willing to travel, alongside the store's appealing attributes and the competition level. While GIS and spreadsheet software can handle the mathematical operations required, the outcome aids in strategic decisions regarding store feasibility, placement, and marketing efforts. Additionally, a detailed design for such tactics would incorporate a market analysis as well as defining the shapes and dimensions of all physical components relevant to the store's merchandise presentation.

The analysis required for assortment and shelving tactics in business involves conducting a market analysis and designing the shapes and dimensions of all physical components. The market analysis is essential for determining customer preferences, demand patterns, and competition. This analysis helps businesses make informed decisions about product assortment and placement on store shelves.

User Stephanie Page
by
7.8k points