Final answer:
Four tactics within a Category Plan might include Direction of Movement, Framing, Point of View, and Leading Lines. These tactics help in planning strategies that are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) to improve product category management and development.
Step-by-step explanation:
In the context of a Category Plan, which is a strategic plan outlining the management and development of a specific category of products, several tactics can be set to achieve desired business outcomes. Here are four possible tactics:
- Direction of Movement: This involves determining how the category will evolve over time and the strategic direction it should take.
- Framing: This involves setting the context for how the category should be perceived by consumers, often influencing their buying decisions.
- Point of View: This represents the unique angle or position the brand will take within the category to differentiate itself from competitors.
- Leading Lines: This tactic refers to the strategy for guiding the consumer towards the product and involving visual merchandising or shelf placement strategies to increase visibility and sales.
These tactics align with achieving goals that are SMART - Specific, Measurable, Achievable, Relevant, and Time-bound. For example, the goal to increase market share in a specific product category can involve using these tactics in combination with SMART criteria to ensure the goal is clearly defined and attainable within a set timeframe.