Final answer:
The overall category management process is usually owned by retailers or manufacturers, and overseen by category managers who treat product categories as individual business units to optimize sales and profits.
Step-by-step explanation:
The overall category management process is typically owned by retailers or manufacturers in a business setting. This strategic process involves managing a product category as a business unit to maximize sales and profits. Retailers or suppliers designate category managers who are responsible for an assortment of products and are tasked with optimizing their performance.
These professionals may determine product selection, pricing, promotions, and shelving strategies for the categories they oversee. The goal is to provide a better shopping experience for customers while improving business outcomes.
By considering factors like consumer demand, market trends, and competitive insights, category managers align product offerings with the company's strategy and objectives.