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Describe the diffusion of innovation model. list and describe the different stages using product examples.

User Felixbr
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Final answer:

The diffusion of innovation model explains how new ideas or artifacts spread. The stages of the model include knowledge, persuasion, decision, implementation, and confirmation. Examples of innovative products include iPhone, Netflix, and electric vehicles.

Step-by-step explanation:

The diffusion of innovation model, developed by sociologist Everett Rogers, explains how new ideas, concepts, or artifacts are spread among individuals and groups. This model consists of five stages:

  1. Knowledge: The potential adopters become aware of the innovation.
  2. Persuasion: The adopters are persuaded to try the innovation.
  3. Decision: The adopters decide to adopt or reject the innovation.
  4. Implementation: The adopters implement the innovation into their daily lives.
  5. Confirmation: The adopters confirm their decision to use the innovation.

Examples of innovative products that have gone through these stages include:

  • iPhone: The iPhone revolutionized the smartphone industry, becoming a widely adopted innovation.
  • Netflix: Netflix disrupted the traditional movie rental industry by offering streaming services.
  • Electric Vehicles: Electric vehicles, such as Tesla cars, have gained popularity as an innovative and sustainable mode of transportation.

User Faph
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