Final answer:
The Progressive Insurance ad comparing prices to other providers is an example of targeted advertising, which aims to reach a specific audience by tailoring the message and content to their interests or needs.
Step-by-step explanation:
Yes, the Progressive Insurance ad encouraging customers to compare its prices to other providers is an example of targeted advertising.
In targeted advertising, the goal is to reach a specific audience or target market by tailoring the message and content to appeal to that group's interests, needs, or demographics. In this case, Progressive Insurance is targeting customers who are interested in finding the best prices for insurance by encouraging them to compare its prices to other providers. By highlighting the potential cost savings, Progressive is aiming to attract these price-conscious customers.
Targeted advertising can be effective in driving customer engagement and attracting the desired audience. It allows businesses to focus their resources on specific segments of the market that are most likely to be interested in their products or services, increasing the chances of generating sales or conversions.