Final answer:
Esther should use performance-based rewards to motivate her employees and show them how their performance ties into the overall performance of the firm.
Step-by-step explanation:
b) Performance-based rewards
Esther should use performance-based rewards to motivate her employees and show them how their performance ties into the overall performance of the firm. Performance-based rewards are incentives given to employees based on their individual performance and contributions to the organization's goals. These rewards can be monetary bonuses, promotions, or other non-financial incentives that recognize and acknowledge employees' achievements.
By using performance-based rewards, Esther can create a clear link between individual performance and organizational success. This can increase employee motivation and drive, as employees understand that their efforts directly contribute to the overall performance of the firm