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Selling a printer to a customer who has bought a desktop computer is an example of:

A) Operational
B) Direct
C) Sales force
D) Cross-selling

User Holger
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1 Answer

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Final answer:

The practice of selling a printer to a customer who has already bought a desktop computer is called cross-selling, which aims to add value to the customer's purchase and increase sales. The option (D) is correct.

Step-by-step explanation:

Selling a printer to a customer who has bought a desktop computer is an example of cross-selling. This sales strategy involves offering additional, related products or services to an existing customer during the sales process. Cross-selling typically aims to increase the value of a sale and improve customer satisfaction by providing a comprehensive solution.

For example, when a customer purchases a desktop computer, suggesting a compatible printer or selling additional software relevant to their needs are both cross-selling opportunities that can enhance their overall experience and the utility of the purchase. Therefore, option (D) is correct.

User BruceBerry
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