Question

With Distributed Marketing using Journey Builder, how can you maintain brand consistency and compliance?

a) By creating diverse and independent marketing campaigns
b) By allowing each business unit to independently handle brand guidelines
c) By providing centralized brand assets and guidelines for business units to use
d) By restricting access to brand assets

Answer 1

To maintain brand consistency and compliance in Distributed Marketing, providing centralized brand assets and guidelines for business units is essential for a cohesive brand voice and adherence to brand standards. The correct answer is option C.

Step-by-step explanation:

To maintain brand consistency and compliance with Distributed Marketing using Journey Builder, the appropriate approach would be By providing centralized brand assets and guidelines for business units to use. This ensures that all marketing communications are aligned with the overarching brand identity, even while allowing localized adjustments for specific markets.

Having centralized brand assets and guidelines helps maintain a cohesive brand voice and ensure that all materials put forth by different business units adhere to the same brand standards. It also simplifies the process of creating and approving marketing materials, as there is a single source of truth for brand representation.