Question

What can you do if you use Marketing Cloud business units to manage content by categories—such as brand, line of business, or region?

a) Assign unique permissions
b) Merge all content
c) Limit access to content
d) Centralize content creation

Answer 1

Using Marketing Cloud business units allows you to limit access to content based on different categories, ensuring that only the appropriate users or teams can view or edit content.

Step-by-step explanation:

When using Marketing Cloud business units to manage content by categories such as brand, line of business, or region, one of the capabilities you have is to limit access to content. This means you can control which users or teams can view or edit certain pieces of content based on the business unit they belong to.

It's an effective way to ensure that the content is managed properly and that only the right people have access to it, thereby maintaining content relevance and compliance across different segments of the organization.