Question

When you set up Distributed Marketing, what do you determine about which business units can do with Distributed Marketing?

a) Their budget allocations
b) Their geographical locations
c) Their product preferences
d) Their marketing capabilities

Answer 1

When setting up Distributed Marketing, the marketing capabilities of each business unit should be determined.

Step-by-step explanation:

In the setup of Distributed Marketing, a crucial step involves assessing the marketing capabilities of each business unit. Distributed Marketing is a strategic approach that decentralizes marketing functions to various business units or locations. By evaluating the marketing capabilities of each unit, organizations can determine the extent of responsibility and autonomy each unit can assume in implementing the distributed marketing strategy effectively.

This assessment encompasses factors such as the unit's knowledge of marketing principles, proficiency in target market analysis, comprehension of consumer preferences, and past marketing successes. Understanding these capabilities aids in tailoring the distributed marketing strategy to align with the strengths and expertise of each business unit, optimizing overall marketing effectiveness and ensuring a cohesive approach across the decentralized structure. This strategic alignment enhances the likelihood of success and fosters a more coordinated and impactful marketing effort across the organization's diverse units.