Final answer:
Paid search channel performance is managed through SEM (Search Engine Marketing (Option C).
Step-by-step explanation:
Performance for paid search channels is typically managed using SEM (Search Engine Marketing). SEM encompasses the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). Advertisers bid on keywords that users of services might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Analytics tools are often used to track and measure the performance of paid search campaigns, enabling marketers to optimize their strategies based on data-driven insights. This process involves monitoring key performance indicators such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). The goal is to maximize the effectiveness and efficiency of the paid search investment.
While Search Engine Optimization (SEO) is relevant to organic search results and Social Media pertains to channels, SEM is the most directly related to managing paid search channel performance.
Thus, the correct option is C