Question

A dealer may advertise in which of the following manners?

a. using a qualifying statement which is not clear and is not adjacent to the offer
b. using an asterisk to change the meaning of an advertising statement
c. advertising using the word wholesale in connection with retail sales
d. using a color picture in the ad that is not the same color as the actual vehicle being
e. advertised as long as the disclosure, ""vehicle colors may vary"" is included

Answer 1

A dealer may advertise with an image that differs in color from the actual vehicle as long as there is a disclosure that "vehicle colors may vary". Other practices that are misleading or unclear are not compliant with FTC guidelines. The FTC allows some exaggeration in advertising; however, claims that are presented as facts must be accurate.

Step-by-step explanation:

In the context of advertising practices, it is important to consider the rules enforced by the Federal Trade Commission (FTC). Advertisers are allowed to use some level of exaggeration to promote the general delight of using a product. However, they must ensure that any claim presented as a fact is indeed true.

The other options presented, such as using qualifying statements that are unclear, using an asterisk to change the meaning of a statement, advertising using the word 'wholesale' in connection with retail sales, or offering ambiguous messages, are generally considered misleading or unclear and, therefore, likely not compliant with FTC guidelines.