Final answer:
Sales associates can reduce price objections by highlighting the product's value-added benefits, offering flexible payment options, providing customer testimonials, and aligning the product with the customer's needs.
Step-by-step explanation:
Sales associates can reduce the number of price objections they receive by utilizing various sales techniques that focus on the value and relevance of the product or service to the customer. One effective method is highlighting value-added benefits and features during presentations, making the product seem more valuable than its cost. Another strategy is offering flexible payment options or discounts for prompt purchases, which can make the cost more palatable.
Providing compelling testimonials and case studies from satisfied customers can offer proof of the product's value and effectiveness.
Lastly, demonstrating how the product or service aligns with the customer's specific needs and goals can help them understand why the offering is worth the investment.