Final answer:
Designing the company logo is not one of the four important decisions in developing an advertising program. Advertising decisions include setting objectives, selecting media, and evaluating effectiveness. Logo design relates to brand identity, not directly to advertising.
Step-by-step explanation:
The option that is not one of the four important decisions made when developing an advertising program is d. Designing the company logo. This task is related more to brand identity development rather than advertising itself. The four key decisions in advertising program development usually include a. Setting advertising objectives, which outline what the company aims to achieve with its advertisements; b. Selecting advertising media, which involves choosing the right channels to reach the target audience; and c. Evaluating advertising effectiveness, which measures how well the advertising campaign is performing in terms of reaching objectives.
Advertising has evolved significantly with the development of television and changes in print advertising, placing much emphasis on graphic images and brand logos. However, creating a logo is generally considered a part of the broader brand strategy rather than a component of the specific advertising program development process.