Final answer:
Martina is showing brand loyalty by repeatedly choosing to purchase from the Macintosh brand for her laptop needs, demonstrating her trust in the brand's quality and value.
Step-by-step explanation:
Martina is exhibiting brand loyalty in relation to her preference for Macintosh computers. Brand loyalty occurs when a consumer repeatedly purchases products from a preferred brand rather than from competitors, often based on positive experiences, perceptions of quality, or emotional connections. Martina's intention to purchase a Macintosh laptop for college despite the availability of other brands indicates a strong allegiance to the Macintosh brand, suggesting she trusts its performance and aligns with its brand image or values.
Martina is exhibiting brand loyalty in relation to Macintosh computers by strongly preferring them and intending to purchase a Macintosh laptop for college. Brand loyalty refers to a consumer's preference for a particular brand and their commitment to consistently choose that brand over competitors. In this case, Martina's strong preference for Macintosh computers demonstrates her brand loyalty towards the Macintosh brand.