Question

Which of the following are characteristics of the early majority (Check all that apply.)

A. They are quick to commit to new products.
B. They are not concerned with cost.
C. They have a strong sense of practicality.
D. They weigh benefits and costs carefully.

Answer 1

The early majority is characterized by a strong sense of practicality and a careful consideration of benefits and costs. They are pragmatic and deliberate in their adoption of new products, making decisions only after early adopters have tested and approved the innovations.

Step-by-step explanation:

Characteristics of the early majority include a pragmatic approach to innovations and a tendency to deliberate before adopting new products or ideas. They are not typically as quick as the innovators or early adopters to commit to new products, meaning they don´t jump on the bandwagon as soon as a product is released. Instead, the early majority have a strong sense of practicality and they weigh benefits and costs carefully before making their decisions. They are represented by individuals or entities that need to see that new products have been tested and approved by early adopters before they feel confident to proceed.