Final answer:
The largest percentage of market potential is made up by the early majority and the late majority, according to Everett Rogers' Technology Adoption Lifecycle. They adopt technology just before and after the average person respectively, representing mainstream acceptance of a new innovation. Therefore, correct options are C and E.
Step-by-step explanation:
The two customer segments that make up the largest percentage of the market potential in most innovations, according to Everett Rogers' Technology Adoption Lifecycle, are the early majority and the late majority. These two segments follow the innovators and early adopters in the cycle.
The early majority comprises individuals who adopt new technology just before the average person, while the late majority includes those who adopt technology after the average person.
Both groups are crucial as they represent the mainstream acceptance of a new innovation and account for a higher percentage of the potential market than innovators and early adopters.
The early majority is key to reaching the tipping point in the adoption curve, setting the stage for the late majority, who will only adopt after seeing the majority of their peers doing so.
This underscores the importance of understanding these market segments for successful business strategies and marketing plans.