Question

In the maturity stage of the industry life cycle, industry growth ______.

A. Increases dramatically
B. Flattens or even declines
C. Increases slightly
D. Maintains the same pace as during the growth stage

Answer 1

In the maturity stage of the industry life cycle, industry growth typically flattens or even declines due to market saturation and the majority of potential consumers already owning the product. The correct option is B.

Step-by-step explanation:

In the maturity stage of the industry life cycle, industry growth flattens or even declines.

During this phase, the market becomes saturated with products and services, and most consumers who would buy the product have already done so.

Consequently, less room exists for growth, leading to more stable sales figures or a potential decrease if the market becomes too congested or if new, more innovative products are introduced that replace existing ones.