Question

One of the largest customer segments of the market that includes customers who research the product, wait until new-product kinks have been resolved, and purchase from well-established companies is ______.

A. The late majority
B. The early majority
C. Technology enthusiasts
D. Early adopters

Answer 1

The largest customer segment that researches the product, waits until new-product kinks are resolved, and purchases from well-established companies is the Early Majority. The correct option is (B).

Step-by-step explanation:

The largest customer segment that includes customers who research the product, wait until new-product kinks have been resolved, and purchase from well-established companies is the Early Majority.

The Early Majority is a category in the Technology Adoption Lifecycle, a model developed by sociologist Everett Rogers in 1962. This model describes how different groups of people adopt a new technology.

The Early Majority consists of the larger portion of the population who are willing to adopt a new technology after a period of time once it has been well-established and proven reliable by the Early Adopters and Technology Enthusiasts.