Final answer:
The strategy focusing on current products and markets to increase market share is called concentrating on a company's core competency. This along with product advertising and the attention economy involves using consistent branding across various platforms. Companies that succeed in this often employ strong and unified branding efforts, emphasized by recognizable logos and graphics.
Step-by-step explanation:
The focus on current products and current markets in order to increase market share is known as concentrating on a company's core competency. This successful business approach involves honing in on a select range of products or services that the company excels at, providing them with a competitive advantage. In the realm of product advertising and the attention economy, firms utilize a variety of platforms to reinforce their branding and message consistently, which is a key element to this strategy. For example, Miller beer's comprehensive and synergistic advertising during a sporting event ensures that from billboards to televisions ads, the brand remains forefront in the consumer's mind.
Significantly, the development of various forms of media has underscored the importance of graphic imagery and recognizable brand logos, further driving the need for a consistent and focused advertising approach. Companies that manage to effectively communicate their core competencies through strong and unified branding efforts are more likely to succeed in today's visually saturated market.