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According to the value chain analysis, which of the following is a primary activity?

A) Research and development
B) Human resources management
C) Accounting and finance
D) Marketing and sales

User Btevfik
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Final answer:

The primary activity in a value chain analysis out of the given options is Marketing and Sales, which is directly involved in the generation of revenue and delivery of a product or service to customers.

Step-by-step explanation:

According to the value chain analysis, Marketing and Sales is a primary activity. The value chain is a concept from business management that describes the full range of activities that organizations engage in to produce a product or service. It is divided into primary and support activities. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. These are directly involved in creating and delivering a product or service.

While research and development (R&D) and human resources management are essential to the process of generating and supporting the product, they are considered support activities, not primary. Similarly, accounting and finance are crucial for measuring and reporting financial performance, but also fall under support activities. Marketing and sales, on the other hand, deal with the actual process of convincing customers to purchase the company's product or service. This directly contributes to revenue generation, making it a primary activity within the value chain.

User Uniquegino
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