Final answer:
The resource-based view highlights intangible resources as the key to a firm's competitive advantage, with differentiation in products stemming from unique, non-physical assets that make a company's offerings distinctive and preferred by consumers. The correct option is b.
Step-by-step explanation:
According to the resource-based view, a firm's competitive advantage often stems from its intangible resources. These include the internal attributes of a company that are not physical in nature, such as brand reputation, intellectual property, company culture, and managerial skills.
By leveraging these intangible resources, firms create differentiated products that stand out in the competitive market. It's through these unique offerings that companies achieve and sustain a competitive edge. Examples of differentiation might be innovative features, superior service, or a trusted brand image among consumers.
In summary, while both tangible and intangible resources play a role in determining competitiveness, it is often the intangible, unique capabilities and assets that provide a lasting competitive advantage.