Final answer:
The whole channel concept for international marketing is a strategy framework defining how products or services reach international consumers. It incorporates elements such as market analysis, understanding global supply and demand, and adapting to international trade changes. Moreover, it considers the impact of media globalization and technology on marketing strategies.
Step-by-step explanation:
The whole channel concept for international marketing involves the series of firms or individuals that make a product or service available for use or consumption by consumers or industrial users in international markets. This concept encompasses not only the physical distribution aspect but also the strategy behind penetrating foreign markets, which includes identifying market segments, tailoring marketing mix, and recognizing the importance of relationships across global supply chains.
Key components of the whole channel concept include:
- Analysis of market structures and recognizing the role of government in local trade areas
- Evaluation of water distribution practices as it relates to trade and sustainability
- Understanding the fundamentals of supply and demand on a global scale
- Recognizing the importance of international trade and how it affects market-oriented economies
- Identifying and adapting to disruptive market change
- Incorporating a comprehensive market analysis to inform market entry strategies
The whole channel concept also ties into the broader phenomena of media globalization and the globalization of technology, as these significantly influence how companies market, sell, and distribute their products worldwide. Furthermore, governments and development organizations utilize broadcast media to promote trade and development, which can have profound implications for international marketing strategies.