Question

A smart phone giant wants to evaluate wireless charging. the conjoint analysis yields the following results. how much are consumers willing to pay for wireless charging (compared with lightning port) attributes levels importance coefficients charging method wireless lightning port 2.0.

A) $100
B) $20
C) $2
D) $10

Answer 1

Without complete data, the willingness to pay for wireless charging over a lightning port cannot be determined from only the importance coefficient value provided.

Step-by-step explanation:

The question seeks to understand consumer valuation for the feature of wireless charging in smartphones relative to the traditional lightning port, using the conjoint analysis method. Though the question lacks specific data that should accompany the importance coefficient given, typically, the importance coefficients from conjoint analysis can give an indication of consumers' willingness to pay for different product features.

The coefficient value for choosing wireless charging over a lightning port is given as 2.0. Usually, this coefficient would be interpreted alongside other feature importance to calculate the hypothetical price increase a consumer would be willing to pay for wireless charging relative to the lightning port.

Due to the lack of complete data, we cannot precisely state the additional amount a consumer is willing to pay solely from the importance coefficient.