Final answer:
The lifestyle orientation associated with the concept of "paying it forward" is altruism, which is a selfless concern for the well-being of others and is juxtaposed with hedonism, materialism, and individualism.
Step-by-step explanation:
The concept of "paying it forward" is associated with the lifestyle orientation of altruism. Altruism is defined as the belief in or practice of disinterested and selfless concern for the well-being of others. This prosocial behavior is not motivated by any desire for personal gain but is characterized by a selfless helping of others. Altruism is contrary to concepts such as hedonism, which focuses on the pursuit of pleasure, materialism, which centers on the value of material possessions, and individualism, which emphasizes personal goals and independence.
Encouraging altruism is also seen as one technique for resolving the tragedy of the commons, suggesting that promoting selfless concern can contribute to more sustainable collective outcomes. This reflection of altruism within communities often leads to a greater emphasis on collective well-being and can counteract tendencies towards selfishness or free-riding behaviors.