Final answer:
Integration focuses the entire marketing process towards turning shoppers into buyers as they move towards the point of sale.
Step-by-step explanation:
The option that focuses the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers as they move along toward the point of sale is Integration.
Integration in marketing refers to the coordination and alignment of various marketing elements and activities to achieve desired outcomes. It involves ensuring that all marketing efforts work together seamlessly to create a cohesive and effective customer experience.
For example, a company that implements integration in its marketing strategy would ensure that its advertising messages are consistent with its product offerings, that the distribution channels are well-designed and efficient, and that its promotional activities are in line with the brand image. This integrated approach helps create a unified and compelling marketing experience for the customers, increasing the likelihood of converting shoppers into buyers.