Final Answer:
Bikers and non-bikers alike enjoy dining at the Harley Davidson Café in Las Vegas. Several Harley Davidson models are on display as well as a very large, uniquely crafted American flag. Menu items include the Easy Rider, the Choppers Cobb salad, and the Harley Hog sandwich. The Harley Davidson Café most likely uses Brand positioning. Option B is answer.
Step-by-step explanation:
The Harley Davidson Café caters to a specific audience of Harley Davidson enthusiasts and those who admire the brand's image. It leverages the brand's strong associations with freedom, adventure, and rebellion to attract customers. By showcasing Harley Davidson motorcycles, using themed décor like a large American flag, and naming menu items after iconic Harley Davidson elements, the café reinforces its association with the brand and appeals to its target audience. This is a classic example of brand positioning, where a company focuses on establishing a unique and differentiated image in the market to appeal to a specific segment of consumers.
While niche marketing and mass marketing are marketing strategies, they don't accurately describe the café's approach. Niche marketing focuses on an even smaller segment than the Harley Davidson enthusiast community, while mass marketing targets a broad audience. Guerrilla marketing involves unconventional and often low-cost tactics, which doesn't seem to be the café's main strategy.
Therefore, brand positioning is the most accurate description of the Harley Davidson Café's marketing strategy. Option B is answer.