Question

Compared with central route persuasion, peripheral route persuasion tends to

a. be more durable.
b. be more likely to influence behavior.
c. involve a greater number of logical arguments.
d. take longer to affect others.
e. occur more rapidly.

Answer 1

The peripheral route persuasion tends to occur more rapidly compared to the central route persuasion.

Step-by-step explanation:

The peripheral route persuasion tends to occur more rapidly compared to the central route persuasion. Unlike the central route that focuses on logical arguments and facts, the peripheral route relies on peripheral cues such as positive emotions and celebrity endorsement. While central route persuasion may result in long-lasting attitude change, peripheral route persuasion may not lead to permanent attitude or behavior change.